Myda
Where you control your data.
What
A digital assistant that helps people understand the personal impact of data collection and enables them to opt-out where possible.
Why
In the current data ecosystem, private companies and governments mainly own and benefit from data collection in smart cities, which leaves citizens as passive data generators instead of mutually beneficial stakeholders. Citizens need a way to understand, control, and benefit from their personal data that’s collected.
How
Myda is an independent, public interest organization that educates and empowers citizens via:
Personalized data profile without giving any personal data away
Simple, engaging data ecosystem education
Guidance on where to opt-out
Find alternative companies that align with your sharing preferences
Citizens today are passive
data points.
Currently, private companies and governments mainly own and benefit from data collected in smart cities, which leaves citizens as passive data generators instead of a mutually beneficial stakeholder. Given movements for individual's rights to control personal data, especially in smart cities where digital identity is more civic-oriented and complex, citizens need a way to understand, control, and benefit from the data being collected on them.
Ever wonder what kinds of your personal data companies are collecting?
With Myda’s data overview, where instead of being overloaded with information, you’re guided by clear actions to protect you data and shown what to investigate.
Myda’s presence helps shift the digital ecosystem.
Instead of a transactional and mostly one-sided relationship, with Myda it becomes one in which the citizen creates accountability in a more open data economy, leading to more trusting relationships between citizens and institutions that improve collection practices.
